I recruit and direct the creative team for brand development, digital design and content creation, for multiple brands at apparel company Sunrise Brands.
I played a pivotal role in helping apparel manufacturer Sunrise Brands transition into the online retail sector. I recruited and strategically directed the creative team for brand development, digital design and content creation (photography, graphic design, illustration and copywriting). I also provided hands-on user experience design and visual design for responsive websites and led user testing sessions and user surveys.
Projects include initiatives for actresses Melissa McCarthy and Eva Longoria, and MMA legend Anderson Silva, as well as apparel start-up TAGS and denim label Seven7 Jeans.