I recruit and direct the creative team for brand development, digital design and content creation, for multiple brands at apparel company Sunrise Brands.
I played a pivotal role in helping apparel manufacturer Sunrise Brands transition into the online retail sector. I recruited and strategically directed the creative team for brand development, digital design and content creation (photography, graphic design, illustration and copywriting). I also provided hands-on UX/UI research, strategy and design for the responsive websites.
Projects include initiatives for actresses Melissa McCarthy and Eva Longoria, and MMA legend Anderson Silva, as well as apparel start-up TAGS and denim label Seven7 Jeans.