Corporate Social Responsibility
As part of a series of CSR initiatives at apparel company Sunrise Brands, I conceived and directed a photography project that focused on people, places and processes. The concept was to create a diverse, high-quality library of images for branded corporate content, while simultaneously humanizing the supply chain . The photographer was Betsy Winchell, and our body of work went on to be awarded Corporate Design Category Winner in the 2011 PDN photography annual.
I also conceived and directed a branded set of company mugs in the form of the Small Gestures Campaign, as a way of delivering a message of community-bolstering thanks to every Sunrise Brands employee. Interwoven with the message of thanks, was a plea to reduce waste in the office place.
Winning a prestigious AIGA (Re)design Award, the campaign was an outstanding success across the board; orders of Styrofoam cups have ceased and employees use and reuse their mugs with a sense of pride.