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> Conscious Fashion

Conscious Fashion

I was approached to write for the London-based Ethical Fashion Forum, as their US West Coast Correspondent in 2011.  I was so inspired by the stories I was featuring, I decided to establish Brilliant Collective,  in order to further champion the visionary people, crafts and technologies behind the conscious fashion industry. 

Partnering with photographer Betsy Winchell, I harness the power of creative storytelling, to support those who maximize the positive impact of their designs while minimizing the negative impact to people and the environment. 

Collaborators have included shoe designer Chris Francis, men’s apparel label Stock MFG, renewable materials company Revoterial and the Avery Dennison RBIS Innovation Center in Downtown Los Angeles.

Revoterial

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For me it’s really about making cradle-to-cradle solutions, period. If it won’t make sense for us in 50 years time, what’s the point of making it now? That’s my biggest design and core business value.
— Yotam Solomon
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Yotam Solomon founded Revoterial in 2012. The Los Angeles-based material development company is in the process of pioneering seismic change within the fashion manufacturing industry.

Currently owning exclusive rights to dozens of university and institution patents, the company is introducing sustainable raw-material, processing, and finishing technologies that are fully integrated into existing manufacturing standards.

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Stock MFG

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We want our products to be able to stand against any clothing brand. We are half the price of comparable brands that are made in the USA, so that’s where we fit into the discussion, as we’re trying to bring quality and craftsmanship to a broader appeal.
— Jim Snediker
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The Stock Manufacturing Company story began in 2012, as an entrepreneurial group of guys joined forces to launch a premium, menswear brand out of a fifty-year-old factory in the heart of Chicago.

Each bringing their own skill sets and industry perspectives to the table, they are pioneering a vision to create jobs, support the local economy and keep prices as competitively low as possible, on a range of clothing that they themselves proudly wear.

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Chris Francis

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Some of my favorite designs are when I’ve had absolutely no money at all to buy any materials and I just find materials on the street. That’s where a lot of really inventive designs come from.
— Chris Francis
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Chris Francis meticulously creates bespoke footwear for colorful characters on and off the stage, mixing self-learned shoemaking skills and a plethora of experiences from his own eclectic background.

He consciously tries to use as little new, store-bought materials as possible; upcycling leathers, wood and exotic skins whenever possible.  His love of animals and the environment drives his search for alternative materials and more ethical processes.

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Avery Dennison RBIS

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The responsibility comes back to us, the consumer. It’s cool to care about the planet we live on.
— David Hieatt, Founder of Hiut Denim
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Avery Dennison RBIS invited a stellar panel of industry visionaries to discuss the Future of Denim in their Downtown LA innovation center. Chaired by Amy Leverton, author of acclaimed Denim Dudes, guests were treated to insights and foresights from Adriano Goldschmied, Miles Johnson, David Hieatt, and Marco Lucietti.

When asked who should be pioneering the change towards a more conscious fashion industry, the united response was that it can’t simply be one company or brand; it has to be a joint effort as ultimately the responsibility rests on all of our shoulders. 

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The present always looks like the most important thing, but there is no present without thinking and preparing for the future.
— Adriano Goldschmied, Founder & Creative Director of Goldsign
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Jeans are a democratic product. We should not position responsible jeans as a question of price. We need to make them accessible to everyone.
— Marco Lucietti, Global Marketing Director at Isko Denim.
Make them well and make them look good. There needs to be a massive cultural shift; it’s not a trend, it’s the right thing to do.
— Miles Johnson, Creative Director at Patagonia