I am a Creative Pollinator.
I apply creative intelligence and strategic thinking to
create, connect, refine & evolve.
I am an award-winning branding, marketing and digital Creative Director, Strategist and Researcher. I have 17 years of experience working with multi-disciplinary teams, both in agencies and on the client side, in the USA and Europe. I excel at:
sensitively listening to needs and questioning in an empathetic manner
researching, strategizing, conceptualizing and directing creative solutions
recognizing and nurturing creative talent
observing and harnessing trends and innovation
connecting and curating inspirational people, ideas and projects
Born and raised in Manchester England, I graduated from Edinburgh College of Art with a BA Hons in Visual Communication, and began the new millennium in London, fully immersed in the international creative community.
It was here that my creative pollinating began, as I spent the next decade carving a unique career path that exposed me to a wide spectrum of the commercial creative industry.
In 2008, I made the move to Los Angeles, California, where I have since consulted for a wide range of clients and continue to evolve my offering.
I am a passionate advocate of sustainable design thinking, and work with all sizes of teams across multiple sectors, to create strategic, creative solutions and holistic brand experiences.
AWARDS & APPOINTMENTS
AIGA (Re)design Award for Creative Direction & Copywriting (Sustainable Design)
PDN Photo Annual, Corporate Design Category Winner (Creative Direction)
Engagement Director, AIGA Los Angeles
US West Coast Correspondent, Source Magazine (Ethical Fashion Forum)
SELECTION OF CLIENTS & ACCOUNTS
American Express, American Rag, BP, BT, Cancer Research, Castrol, Chiquita, Chivas Regal, CJ E&M, Coca-Cola, DHL, Dior, Ford, Fortis, Eva Longoria, Ethical Fashion Forum, GSK, Hakkasan Group, Harrods, JER, Jones Lang LaSalle, Kronenbourg, Levi's, Liberty, Melissa McCarthy, Mercedes-Benz, Net Documents, Porshe, ShowingTime, Superdry, TAGS, Tax Credit Co. The Westfield Group, Tishman Speyer, Toblerone, Uneliever, Vittel, World Wide Fund For Nature.
Top Photo Courtesy: Elyaou