>> About


I help companies and brands stay on the cutting-edge of their sectors by applying creative intelligence and strategic thinking, to create, connect, refine & evolve.

I am an award-winning strategic, creative practitioner. I have an expansive range of experience working with multi-disciplinary teams, both in agencies and on the client side, in the USA & Europe. 

I excel at:

  • sensitively listening to needs and questioning in an empathetic manner

  • researching, strategizing, conceptualizing and designing/directing creative solutions

  • recognizing and nurturing creative talent

  • observing and harnessing trends and innovation

  • connecting and curating inspirational people, ideas and projects

Photo Courtesy: Christian Thomas

Photo Courtesy: Christian Thomas

Born and raised in Manchester England, I graduated from Edinburgh College of Art with a BA Hons in Visual Communication, and began the new millennium in London, fully immersed in the international creative community. 

It was here that my creative pollinating began, as I spent the next decade carving a unique career path that exposed me to a wide spectrum of the commercial creative industry.

In 2008, I made the move to Los Angeles, California, where I have since consulted for a wide range of clients and continue to evolve my offering.

I am a passionate advocate of sustainable design thinking, and work with all sizes of teams across multiple sectors, to design strategic, creative solutions and holistic brand experiences.


AIGA (Re)design Award for Creative Direction & Copywriting (Sustainable Design)

PDN Photo Annual, Corporate Design Category Winner (Creative Direction)

Engagement Director, AIGA Los Angeles

US West Coast Correspondent, Source Magazine (Ethical Fashion Forum)



American Express,  American Rag, Anderson Silva, BP, BT, Cancer Research, Castrol, Chiquita, Chivas Regal, CJ E&M, Coca-Cola, DHL, Dior, Ford, Fortis, Eva Longoria, Ethical Fashion Forum, GSK, Hakkasan Group, Harrods, JER, Jones Lang LaSalle, Kronenbourg, Levi's, Liberty, Melissa McCarthy, Mercedes-Benz, Net Documents, Organics Alive, Porshe, ShowingTime, Superdry, TAGS, Tax Credit Co. The Westfield Group, Three Squares Inc., Tishman Speyer, Toblerone, Uneliever, Vittel,  World Wide Fund For Nature. 


Top Photo Courtesy: Elyaou